Is it permissible for a seller to vary the price between one buyer and another?
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Question:
He says: Honorable Shaykh, may Allah grant you success, is it permissible, or is it allowed, for a seller to vary the price between one buyer and another?
Answer:
No, it is not permissible, because he varies the price between the one who is good at bargaining and the one who is passive and not good at it. He must sell at the correct price to all people, unless his intention is to overlook some people due to kinship or friendship, and he lowers his right to make things easy for them, and so on. But if he lowers his right for some people and takes the full amount from others, there is nothing wrong with that; he is reducing his right. However, if he sets two prices, one price for so-and-so and a different price for so-and-so, and it is not a matter of reducing the value, this is not permissible. Yes.
He says: Honorable Shaykh, may Allah grant you success, is it permissible, or is it allowed, for a seller to vary the price between one buyer and another?
Answer:
No, it is not permissible, because he varies the price between the one who is good at bargaining and the one who is passive and not good at it. He must sell at the correct price to all people, unless his intention is to overlook some people due to kinship or friendship, and he lowers his right to make things easy for them, and so on. But if he lowers his right for some people and takes the full amount from others, there is nothing wrong with that; he is reducing his right. However, if he sets two prices, one price for so-and-so and a different price for so-and-so, and it is not a matter of reducing the value, this is not permissible. Yes.
Source
قناة «العلامة الدكتور صالح الفوزان»، [1196 -2802] هل يجوز للبائع أن يُفاوت السعر بين مشترٍ وآخر؟ - الشيخ صالح الفوزان — youtube.com
The Arabic text is a machine transcription of the audio recording.