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﴿ فَاسْأَلُوا أَهْلَ الذِّكْرِ إِن كُنتُمْ لَا تَعْلَمُونَ ﴾

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Is it permissible for a shop owner to lower prices to attract customers?

Machine translationRead the Arabic original
Question:
Honorable Shaykh, may Allah grant you success. He says: I have a shop, but sales in it are low, so I lower the prices to attract customers at a price lower than the market price. What is the ruling on doing this?

Answer:
This is permissible. It harms the other shop owners; it breaks the other shop owners. Sell as the people sell, sell at the price at which the people sell. The defective is sold at a reduced price, the good is sold at a high price, and the medium is sold at a medium price.
Source قناة «العلامة الدكتور صالح الفوزان»، [1620 -3022] هل يجوز لصاحب المحل أن يخفض في الأسعار لكسب الزبائن؟ - الشيخ صالح الفوزان — youtube.com

The Arabic text is a machine transcription of the audio recording.

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