Is giving a gift to the wife after she exits the post-natal bleeding period among the permissible customs?

The questioner : The questioner says: What is the ruling on giving the *itla'ah*? *Itla'ah*.

The Shaykh : It is called *itla'ah*, and he asked what *itla'ah* is? He said: If a man’s wife exits the post-natal bleeding period, he buys her a gift. Is this permissible? We say: If the custom is established for this, then there is no harm in it, because this is among ordinary matters. For this reason, if you asked the man when he gave his wife this, "Do you intend by this to draw near to Allah?"
He would say: Never, and this did not cross my mind. So this is not from worship, such that we would say it is a religious innovation (bid'ah), but it is among customary matters. So if the custom is established for something like this, there is no harm in it, because Allah the Exalted said regarding women: "And live with them in kindness." There is no imitating the disbelievers in this. If it were from the customs of the disbelievers, but the questioner’s statement indicates that this exists among the Muslims.