What is the ruling on taking raffle tickets for specific prizes in exchange for purchasing an item at its price?

The Shaykh : This happens frequently, but I did not know that this reality exists in the form you asked about, as you described to me. You said: They distribute cards for these prizes. I asked him: In exchange for what? He said: In exchange for buying something. I asked him: What is that thing? He said: Shoes. I asked him: Shoes? He said: Yes. The strange thing about the matter is that a person buys, for example, a shoe, and a paper comes out and he wins. In any case, I asked him, excuse me, I gave him the well-known answer, which is: It has been repeated regarding Pepsi and regarding anything else that if the prize is from the company’s pocket, it is permissible and a reward (ju'alah), and if the company increased the value of the goods and uses that increase to buy the prizes.

The questioner: Yes.

The Shaykh : Then it is gambling.

The questioner : It is gambling.

The Shaykh : He said: No, on the contrary, here is the witness; he said: These people make discounts at the end of the year, and with the discounts they put these cards.

The questioner : Hehe, this is strange.

The Shaykh : I told him: This is all the more reason for it to be a permissible reward (ju'alah).